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Book Publicity Is Not a Two-Week Event
Question: I am working on a story about different organizations and their observance months. In the story, I would like to discuss why some organizations are more well known than others. March, for...
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Six Steps for Getting National Media Coverage
Guest post by L. Drew Gerber Getting national media coverage in top print, broadcast, or online media can boost your business in ways that are hard to imagine. A single placement in a glossy national...
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Book Marketing Tip of the Week: 4 April 2013
John Kremer’s Book Marketing Tip of the Week April 4, 2013 – April is Animal Cruelty Prevention Month, Cancer Control Month, National Anxiety Month, National Garden Month, Dog Appreciation Month,...
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Want to Get Publicity? Tell the Story of a Real-Life Example
If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, etc., tell the story of a specific real-life example. If you want people to be worried about global warming,...
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Why an Author Needs a Publicist in Today’s Competitive Book Market
Guest Post by Tany Soussana The Name of the Game in Publishing is Getting the Word Out – Generating a BUZZ on Your Book! For authors looking to make a difference between where their books are at today...
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The Top 10 Book Marketing Blog Posts of 2013
Here are the top 10 book marketing blog posts for 2013 from this website and a few other book marketing and Internet marketing sites . . . Book Publicity Is Not a Two-Week Event —...
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Radio Publicity: How to Be a Good Talk Radio Guest
The following is adapted from an article by Roberta Gale in Talkers magazine. After spending more than 20 years as a radio talk show host, Roberta is now president of Roberta Gale Media Coaching. The...
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Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the...
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Michael Levine: Ten Commandments for Dealing with the Media
A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief...
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Ernie Zelinski: Creative Book Marketing Strategies
Below are a few of self-publisher Ernie Zelinski’s favorite ways to sell his books. Ernie is the author of Career Success Without a Real Job: The Career Book for People Too Smart to Work in...
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Using Google Alerts to Market Your Books
Guest post by S. E. Gregg What I have done to market my book that works for me and will work for you is this: Sign up for Google Alerts via http://www.google.com/alerts. When you sign up for Google...
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Book Publicists and Book Publicity Services: N to Z
This page features PR services, book publicists, media coaches, and PR agencies which specialize in working with book authors and publishers. Alert: Before signing with any service, be sure to check...
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Book Publicists and Book Publicity Services: A to M
This page features PR services, book publicists, media coaches, and PR agencies which specialize in working with book authors and publishers. Alert: Before signing with any service, be sure to check...
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Facebook Book Marketing Q&A: Good Stuff Here!
Here are a few of the book marketing questions (with my answers) that I got today after posting the following on my personal Facebook timeline: If you had a chance to ask a 33-year book marketing...
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Selling More Books Audio Series
Selling More Books Audio Series Listen in as John Kremer describes classic and innovative ways to market your books. Learn how to get publicity for your books. Learn how to sell more copies of your...
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Book Marketing Makeover Months Redux
In December 2011 and January 2012, I featured guest posts from book authors, publicists, service providers, and others. Some of that book marketing content is still relevant today (seven years later),...
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